Course Textbook APA Citation:
Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research methods (9th ed.). Mason, OH: South-Western.
Yogi Berra, a former New York Yankee catcher, said, You can observe a lot just by watching. How does this fit in with the definition of scientific observation?